Market Research
Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale in that market. It involves the collection and analysis of data related to consumer preferences, buying habits, and market trends. The goal of market research is to identify opportunities and challenges in the market, and to develop strategies to address them. Market research can be conducted through various methods, including surveys, focus groups, and data analysis. It is an important tool for businesses to make informed decisions about product development, pricing, and marketing strategies.
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